Write for the decision
Each article should help a reader answer a concrete question about costs, care, access or commitment. We favor original comparisons and clear explanations over copied promotional claims. When a fact is uncertain, the uncertainty belongs next to it.
Attribute the work accurately
Articles carry a publisher or author byline and a substantive revision date. Claims of clinical review, personal experience or service testing require the actual work and a truthful account of its scope. We do not invent expert profiles or testimonials.
Separate the types of evidence
Provider websites can establish what a company advertises; they do not independently establish clinical outcomes. Regulatory information and medication labeling have different roles. Our service research is not individualized medical advice.
Keep commercial influence visible
Affiliate relationships are disclosed. A commercial placement must not be disguised as a clinical recommendation. We retain clear access to nonpartner websites and explain material exclusions rather than removing them to increase clicks.